The exhibition organiser is responsible for getting visitors through the doors however it’s up to you to get them to your stand. Ensure that you make the visitors ‘must see’ list:

• Advertise your participation on your own website.
• Ask about links to your website from the event website.
• Use email, direct mail and the telephone to advertise that you’ll be on display.
• Create a special offer that can only be redeemed at your stand.
• Tag your pre-event advertising with your stand number and your special offer.
• Ask the event organiser about advertising in any event specific publications.
• Ask about any promotions or advertising opportunities that may be available at the event.