The selection of your stand designer should be based on the quality of their work and their reputation within the industry. Stand designers bring their experience and expertise to the table however your input is essential. During the briefing session:

• Clearly state your exhibition objectives and provide realistic budget parameters.
• Provide mandatory corporate image information – logos, colours, uniforms etc.
• Detail any current campaign links required
• Explain any activities you plan – hospitality, demonstrations or competitions.
• Indicate how many personnel you plan to have on your stand at any one time.
• Communicate your needs for portability, flexibility and storage and time restraints.
• Advise if the stand is to be used again.
• Consider any guidelines set down by the organiser and/or the venue.