It’s not the size of your stand that counts it’s what you do with it that matters. Here are a few tips:
Dress to impress: You have a matter of seconds to capture the visitor’s attention so focus on ways to stop them in the aisles – colour, movement and sound are effective.
Engage the senses: Exhibitions are a unique medium because you can engage all five senses. Brainstorm ways to incorporate smell, taste and feel along with sight and sound.
State your business: Don’t leave it to chance. Use explicit and highly visual signage.
Make way for visitors: Remove the physical barriers to enable visitor access onto your stand. Barriers can include furniture, signage even staff.
Space for everything: Draw your stand to scale. Place your furniture, displays and people ensuring there's enough room for visitors. Your display company will guide you.
Don't just stand there: Movement, entertainment and presentations all get the visitor’s attention and provide an opportunity for engagement.
