Exhibitions are about relationships – creating, reinforcing, developing and even mending them. Exhibitions offer personal interaction, a chance to get face to face with your market and for that reason placing the right personnel on your stand with the appropriate skills, knowledge and attitude is critical.
- Involve as many of your people as possible in the planning process.
- Form a common understanding about and agreement of the objectives and the target audience.
- Ensure everyone participating understands their role.
- Update product knowledge especially with new offers.
- Remind everyone to smile and look like they're happy to be there.
- Create a roster for regular breaks.
